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Lois V Denim

Journal 14

Introducing LOIS V DENIM, the special collaboration between Lois and V Magazine.

Connected by fashion and fuelled by the everlasting love for jeans, we fused archival elements with the contemporary to create something new. An exclusive collection of eight timeless new styles, constructed to last. Nothing beats an iconic fit.

“A modern icon isn’t born – they get there with a combination of talent, guts and hard hustle.”

“Connected by fashion and fueled by the everlasting love for jeans”

“Sustainable immaculate fits you’ll never want to take off”

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